Like the other cities in California's Central Valley, the post World War II era saw an explosive growth of the suburbs in Stockton and an abandonment of the central city. Freeways were built at a rapid pace, diverting traffic from the old highway routes, and leading to declining business along those routes.
In Sacramento (see my guide to Sacramento's vintage neon signs), much of the historic downtown was demolished in redevelopment projects made possible by the ever-continuing growth of the state government and its need for offices. But in towns like Stockton, Modesto, and Fresno, benign neglect has allowed much of the cities' history to linger on.
In terms of roadside heritage, Stockton is along the route of the oldest transcontinental highway, the Lincoln Highway. Before the causeway was built between what is now West Sacramento and Davis, and before the recently-dismantled bridge between Vallejo and Crockett was built, the Lincoln Highway went south from Sacramento through Galt and Lodi to Stockton. It went through the heart of downtown Stockton, and then headed south through French Camp and and west through Tracy and crossed over to San Leandro and Oakland via the Altamont Pass.
Later, U.S. Route 50 followed much the same route before this portion of it was decommissioned in 1964. From Sacramento to Stockton U.S. Route 99 was cosigned with U.S. 50. In Stockton they split, and U.S. 99 continued south to Modesto and Fresno. U.S. 99 was also decommissioned in 1964 and is now CA 99.
I've organized my guide to Stockton's vintage neon signs in three sections, those along the old U.S. 99 route (including the overlap with U.S. Route 50), those along the old U.S. 50 route after it split from U.S. 99 and passed through downtown Stockton (I'm not sure of its exact route through Stockton until it reached the southern edge of downtown), and the rest of the signs, arranged by street name and number.
I hope to fill in details as time permits me to do more research, and luck allows me to stumble upon information on these old businesses. And I will be adding new pictures in the future. I'm posting this a little prematurely, as I have been frustrated about not having the opportunity to get back to Stockton under the right conditions to continue photographing after my car broke down on my last visit there nearly two months ago.
U.S. Highway 99
6512 N. Highway 99
Albert's
I didn't notice this sign when first canvassing the area. Later, I saw it from the other side of the freeway, and wasn't sure about it--it looked new. I finally checked it out and found a boarded up building and a parking lot with weeds growing tall through cracks. I'm not sure exactly how old it is , but it isn't new.
5936 N. Highway 99
El Rancho Motel
5864 N. Highway 99
Arbor Motel
The sign is long gone and the motel is now operating under the name Town & Country.
5708 N. Highway 99
St. Francis Motel
I don't think you have to be Catholic to stay here, but it can't hurt.
Port Motel
3020 N. Wilson Way
This is now a residential motel, and when I first explored the area, the sign had been painted over, and I couldn't read the name. But that paint has since faded, and I could read "PORT," but there seemed to be other characters. On the north side of the sign it is clear--there are anchors on either side of "PORT." There is a seaport in Stockton, even though it is well inland, but it's on the other side of town.
2903 N. Wilson Way
Cozy Motel
The address is listed as an auto court in the 1949/50 city directory, so it may have been the Cozy Motel since at least then. It for sure has been that since at least 1960. And look at how well maintained the grounds are in front--that indicates to me a mom and pop place with committed involvement from the owners.
2639 N. Wilson Way
Frontier Motel
Obviously the neon sign was not originally made for the Frontier, and when they changed the name and put in the plastic sign, there seemed to be some miscommunication. So now it is the Frontier Motel Motel. As painful as it is for me to see old neon disappear, I sympathize with the owners--it's far more expensive to maintain than plastic, back-lit signs, and it's not like they have high profit margins. The neon part of the sign can't be older than 1950, when this address is listed as a private residence.
2226 N. Wilson Way
Hayes Garage
I went back to re-shoot this sign under better conditions less than 2 years later, but it was a little too late. I hope that the owner saved it as a memento when he retired. The sign looks like it dates from the 1930s to me, although the name has probably changed over the years. The 1960 Stockton Yellow Pages list this address as Ellis Garage.
2211 N. Wilson Way
Far East Restaurant
What a beauty of a restaurant building, complete with a giant thermometer on top. Although there is a Chinese caricature on the sign that looks vintage (In 1960s Yellow Pages, all the Chinese restaurants have racist caricatures in their advertisements), it was not always the Far East. In the 1950s, this was the Rev-a-Lon restaurant, which sounds intriguing. I hope to be able to find out more about it some day.
2160 N. Wilson Way
Ninety-Nine Knotty Pine Motel
Or just the Knotty Pine today. The motel dates back to at least the 1940s.
1735 N. Wilson Way
Pacific Motel
1702 N. Wilson Way
Pete's Liquors
I'm not sure when it was Pete's. Today it is the Liquor Barrel.
1537 N. Wilson Way
Ye Olde Hoosier Inn
This place was still open when I photographed its neon sign. I sure wish that I had eaten there. It is now closed, and the signage is gone.
830 N. Wilson Way
S&S Auto Sales
221 N. Wilson Way
Wilson Way Tire Co.
The interesting part, the top, is now gone. I guess it was probably for a different business.
339 S. Wilson Way
Economy Inn Motel
1022 S. Wilson Way
2007 Stockton City Motel
1506 Mariposa Rd.
El Camino Motel
This motel has some nice features, although some are poorly maintained. I like the landscaping, the white picket fence, and the posts on either side of the driveway that used to have nice lanterns on top.
1872 Mariposa Rd.
Ranch Coffee Shop
Established in1955, according to the sign.
2040 E. Mariposa Rd.
Sno-white Drive-In
There used to be over 200 Sno-white Drive Ins up and down the Central Valley. I have eaten at a couple that are still in business under that name, and several more operating under different names now.
Marpiposa Rd. and Farmington Rd.
Griswolds Nest Market
When there was a building to go with this derelict sign, it was probably listed on Farmington Rd., although it's very close to the corner of Mariposa Rd., which is now CA Business 99.
3206 S. Highway 99
Valli Inn Motel
V&P Trailer Court
Right across the freeway from the Valli Motel is the V&P Trailer Court, with a sign in the shape of a U.S. highway shield, and, on the south side of it, the old 99 visible. It took me quite some time to get around to finding my way to this sign and photographing it, and when I did, their were tree leaves obscuring the bottom half of it. I'll have to wait and photograph it again in winter.
3416 S. Frontage Rd.
Sierra Motel
This must have been a prime location when the motel was built. Now it's obscurely located, and pinned right up against the freeway onramp.
U.S. Highway 50
2305 S. El Dorado St.
White House Motel
Formerly the Travo-Tel Motel, as the sign still indicates. I was just floored when I saw this beauty for the first time. Here's what it says in the 1960s Yellow Pages about the motel:
"A GARDEN MOTEL
62 UNITS
OLYMPIC SIZE HEATED POOL
KITCHENETTE APTS
RECOMMENDED BY DUNCAN HINES"
Well, if it's good enough for Duncan Hines, it's good enough for me.
2121 S. El Dorado St.
Golden Star Cafe
As I was exploring the old US 50 route on the southern edge of town for the first time, I was taken aback to see this sign, as I have a photo of it from 2001, and yet I was sure I had never been in that area before. It's likely that it has moved, as the restaurant has an address in another section of town in the 1960 Yellow Pages.
1661 S. El Dorado St.
Thrifty Klean Center
I'm guessing this sign dates from the 1960s.
1565 S. El Dorado St.
Alhambra Motel
1501 S. El Dorado St.
2009 Budget Motel
Originally the Ly-In Motel, from the 1950s.
SW corner S. El Dorado & Clay
Capitol Furniture
The Rest of Stockton
33 N. American St.
Alex Floral Co.
A nice sign on a fabulous building. I've yet to get to in in the right lighting conditions.
28 S. American St.
Hotel Merrill
Gone.
39 N. California St.
Hotel St. Leo
I'm pretty sure this sign is long gone, so I'm stuck with this lousy photo of it from 2001.
646 S. California St.
Delta Pumps
1200 N. Center St.
FLT Charity Lodge No. 6, International Order of Odd Fellows
A lovely sign obscured behind trees.
147 E. Charter Way/Martin Luther King Jr. Blvd.
Mandy's Burgers
746 E. Charter Way/Martin Luther King Jr. Blvd.
Billy Jack's Used Tires
39 W. Charter Way/Martin Luther King Jr. Blvd.
Super Save Market
This is one of the most beautiful things I have seen in my life.
519 W. Charter Way/Martin Luther King Jr. Blvd.
Delta Liquor
Formerly Jimmie's Liquor and Sport Shop
549 W. Charter Way/Martin Luther King Jr. Blvd.
Uruapan Caniceria
Obviously it was formerly the Delta Market.
2159 E. Fremont St.
Skibo's Machine Works & Weld
Formerly Womble Bros Garage. I would have liked to have seen "Womble" in neon.
2505 E. Fremont St.
Fremont Center
A 1940s era shopping center.
218 W. Harding St.
Affair with Hair Beauty Salon
642 N. Hunter St.
Canepa's Car Wash
242 E. Main St.
Bob Hope Theatre
Formerly the Fox Theatre. I've been meaning to run down to Stockton on a night the theater is open and get a shot of the sign lit up for more than 6 months now.
301 E. Main St.
Bank of Stockton
Formerly Stockton Savings & Loan. I would guess the sign dates from when it changed names--1958.
337 E. Main St
JJ Newberry
425-433 E. Main St.
Commercial Hotel
Long gone.
734 E. Main St.
Louie's Market
A difficult subject to photograph because the sign is flush against the north side of the building, and there is another sign jutting out that casts shade on the "Market" part when the sign would otherwise be in the best lighting. A second sign seems to have been at one time a representation of the Golden Gate Bridge, but has been greatly simplified.
1650 E. Main St.
Pinasco's Plumbing Supply
The neon tubes are long gone, but I love the detail of the feet on the tub.
2302 E. Main St.
Bar El Alteño
3120 E. Main St.
Michael's Market
135 E. Miner Ave.
Cancun Restaurant
E. Munford Ave.
Channel Garage
1825/1815 Pacific Ave.
Empire Theatre/Empresso Coffee House
Formerly the Stockton Theatre, on an old commercial strip known as the Miracle Mile. This was the along the first paved highway into Stockton coming down from Woodbridge and Lodi on Lower Sacramento Road, which was the original alignment of the Lincoln Highway. The Stockton Theatre opened February 16, 1945 with The Desert Song and The Impatient Years. It was described in the Stockton Record as "Stockton's first neighborhood theater."
5939 Pacific Ave.
Pacific Ave Bowl Inc.
6025-6035 Pacific Ave.
shopping center
I presume the original name of the place had something to do with the neon top hat.
6032 (& other addresses) Pacific Ave.
J. Morengo Center
Established in 1950 says the sign.
6230 Pacific Ave.
Canepa's Car Wash
about 6701 Pacific Ave.
Lincoln Shopping Center
7555 Pacific Ave.
Oakridge Center
and within Oakridge Center:
Montclair Liquors.
34 S. San Joaquin St.
Hotel Fair
Formerly Hotel Hood.
35 S. San Joaquin St.
John's Cafe
47 S. San Joaquin St.
Hi-Grade Cleaners
302 S. San Joaquin St.
2009 New Stockton Poultry Market
When I first visited Stockton with my APS camera in 2000, I didn't know about this area of town. I saw it on a Bay Area television show where they were wandering the streets of Little Manila in Stockton and telling something of its history. When I saw this beauty and the sign for On Lock Sam, I immediately planned a return trip.
343 S. San Joaquin St.
2009 Cosmos Hotel
Formerly the Basconia Hotel, one of many residential hotels for Basque shepherds that were once in Stockton.
241 N. San Joaquin St.
Delta Hotel
I thought I had a photo of this on my Flickr account, but I can't find one now.
146 S. Sutter St.
Gan Chy Chinese Restaurant
The main sign is plastic, but they have a nice sign for parking. They probably had a nice neon sign for the main sign back at its original location.
333 S. Sutter St.
On Lock Sam
Until the mid 1960s, the restaurant was at 125 E. Washington, and the sign was attached to the building. At the new site, the old sign is mounted on a pole at the back of the parking lot. Look closely to see the neon chopsticks sticking off the top and bottom of the sign.
302 S. Union St.
Cavour Club
This is listed as Cavour Rooming House.
440 E. Weber Ave.
Steve's Hotel
Sounds a little too swanky for my tastes. A developer wants to demolish this old hotel building for a parking a lot.
134 E. Weber Ave.
Day and Night Pharmacy
Well, they lied. They closed once--permanently.
1506 West Lane
Doughnuts to Go
Gotta love a giant neon doughnut. I paid for my photograph by getting a soda there.
3200 West Lane
West Lane Bowl
I decided to take West Lane out of town on my last visit to Stockton, rather than the freeway, and was rewarded by finding this place.
Location unkown
Dahl's Valley Shoe Repairing
What can I say, back in 2001 I never dreamed of sharing my photos with the public, or systematically
cataloging the vintage neon signs of Northern California. I made no notes about where this was taken, other than that it was in Stockton.
